Recent Posts

New PV Alert: Billie Idle® – My Way

I know what you’re thinking: “In what kind of weird reality does this new Billie Idle® PV exist?” The revolving walls and floors of the PV envelope the group in a cartoon reality, and all they actually do is walk. I like to think “My Way” presents another example of …

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New PV Alert: Niji no Conquistador – Jump!

The second promotional video from Niji no Conquistador’s first triple A-side keeps the summer feeling alive with more footage from the group’s visit to Guam. The band arrangement of “Jump!” feels a bit refreshing with the instrumentals laying a groove without breaking into musical acrobatics. The strong chorus hook might …

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New PV Alert: Yurumerumo! – Eien no my boy

Yurumeru fan out like a pinwheel to start, perhaps resembling cogs of a machine or the cooling fan of a PC. The heavy synth sounds of percussive elements and bass click at just around 70 bpm, right near a resting pulse for most of us. This medical analogies are quite …

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New PV Alert: Oyasumi Hologram – empty page

The closer from last year’s “Three (…)” album receives a promotional video. Here you will find the girls on a nighttime beach with a pinpoint moon behind them. “empty page” is a slow burner of a song, with a hammering percussive triangle pounding time behind pianos and strings. In keeping …

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New PV Alert: Negicco – Ai wa Hikari

In the countryside, life moves at a different pace: more leisurely and relaxed like water flowing down a gently moving stream. Negicco attempt to give you a bit of that flavor with their latest promotional video “Ai wa Hikari”. Mind you, this song is not for the attention deficit crowd. …

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New PV Alert: Beboga! – 4moji Melody

Splitting their time between the poolside and the beach, Beboga! Liven up the summer with their idea of a promotional video for the warmer months. The cheesecake is kept to a minimum here (although you will find some bikini work if that’s what you want). Beboga! Takes advantage of a …

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