This week’s featured releases come from Not yet and Hello!Project (Sato no Akari, Triplet & OdaTomo).
This week’s featured releases come from Negicco and Morning Musume ’14.
The idol boom from the past couple years has made a staggering impact on how Japan promotes content. Idols have gone from catering to a small, focused fandom to becoming an effective medium in of itself to grab an audience of their own. But what interested me the most out of all this was how the shift in digital medium and importance of video gives such a broad level of accessibility for not only the consumers of idol content, but the creators as well.
It was only a matter of time until someone utilized all of the new and trendy avenues that exist on the internet today to promote a home-grown idol group with a minimal team — and that’s exactly what Soezima Shingo (known as Soezimax) accomplished with the idol group Osaka Shunkashuto. I had the pleasure of speaking with him a few weeks ago to talk about his background, Osaka Shunkashuto, and various thoughts as a videographer.
With so many shows ending last week, 48group TV content is a bit on the lighter side. Let’s check out the highlights, shall we?