This week in music 09.03.2014

This week’s featured releases come from Bitter & Sweet, Fairies and NEO from Idoling!!!


Bitter & Sweet – “Darenimo Naisho / Gesshoku


Bitter & Sweet – the duo of Tasaki Asahi and Hasegawa Moemi return this week with a new double a-side single. I’m personally a big fan of them because generally their music is pretty great and it’s also kinda refreshing to see an idol duo in this day and age. That’s getting away from the point of this article though. I’m supposed to be talking about the single, so talk about it I shall. It’s another really solid release and a continuation of the form that you’ve come to expect from Bitter & Sweet – contemporary Japanese pop music. Their songs seem like they would appeal to a wide audience so it’s really unfortunate that more people aren’t talking about them. If you listen to nothing else this week, listen to this single.


Fairies – “Bling Bling My Love


This week also sees Fairies return to their roots. That’s a pretty strange thing to say about a group that has only been around for a couple of years but that’s what’s happening with “Bling Bling My Love”. If anyone remembers the first couple of Fairies singles, they sounded pretty derivative of your typical K-Pop song. That seemed to go over pretty and then they went off into a more J-Pop oriented direction and that didn’t do so well. I guess this approach is an attempt to stem the flow of lost sales but with the K-Pop hype well and truly over in Japan, I’m not sure how well it will work. For what it’s worth, I think the song is okay and definitely one of the better songs that Fairies have released recently.


NEO from Idoling!!! – “Kimi to Ita Natsu


Last up for this week we have NEO from Idoling!!!, or Idoling!!! NEO as they used to be known until they underwent possibly the most pointless name change ever. I guess management really just wanted to rub their subunit status in some more or something. That aside, “Kimi to Ita Natsu” is easily my least favorite NEO song out of the three singles that they’ve released so far. Unlike “Mero Mero” and “Sakura Horizon“, it doesn’t really have any memorable hooks and just falls rather flat. I get that it’s not supposed to be a super energetic song but you can still do these slower tempo songs in a way that they’re not instantly forgettable once you’ve finished listening to them. Idoling!!! have been in a bit of a musical funk recently so hopefully they can break out of it soon.



Dai Ichiji Usagi Taisen” by Death Rabbits
Links to You” by Links

This week’s other releases consist of a couple of albums that both seem pretty cool. Death Rabbits are always kinda crazy, what with that weird guy in the body armor and Links released one of the stranger PVs this year in “Ikaneba No Musume -Love Soldiers-“. Until next time.

If you missed any of the last few weeks’ worth of new music you can check out past editions of This Week in Music here.

What new music are you looking forward to this week? Leave a comment and let us know!

About NSK

New School Kaidan is a community-focused website for the Japanese idol industry international fan base. Between podcasts, broadcasts, events, and analytic articles, New School Kaidan aims to bring an understanding of idol culture to the masses.

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