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New PV Alert: HAMIDASYSTEM – Semi no Koe

From their debut single “DERO”, the HAMIDASYSTEM foursome release the promotional video for their song “Semi no Koe”. With a tag line of “Melodic Electronica”, you probably would expect something more along the lines of dance grooves, but HAMIDASYSTEM mixes the electronic instruments with some solid acoustic sounding beats to …

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New PV Alert: FAKY – SUGA SWEET

Singing to you from the hot desert are the girls of FAKY with their digital release “SUGA SWEET”. The dance and vocal unit make ample use of the low hanging evening sun and gorgeous sunsets. The English lyrics might catch you a bit off guard, but the fun groove of …

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New PV Alert: SILENT SIREN – Just Meet

Pop riffs and pajamas rule the moment on SILENT SIREN’s newest promotional video. Dressed like a slumber party, the foursome assembly line together some baked goods when they’re not lazing about sleepily. The group also straps on their guitars (and keyboards and drums) for performance shots, but they’re a bit …

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New PV Alert: Dream Ami – XOXO

Before I begin with Dream Ami’s XOXO”, you need to know that I don’t use the word “pop” as a derogatory term. If you are going to get any mileage from this album track Dream Ami’s 1st album “Re:Dream” album, you better love some pop music. Warning aside, “XOXO” is …

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New PV Alert: Perfume – If you wanna

Let’s talk some Perfume today. For their new single promotional video A-chan, Kashiyuka and Nocchi start with a digital bath floating as if supported by bit streams. Even if that digital womb doesn’t last long visually, we get constant reminders of zeros and ones through the pixel architecture of the …

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