Stark reds and whites color the new promotional video from Morning Musume ’18. “Hanagasaku taiyou abite” puts the Hello! Project flagship group in the center of a stylized bloom with vermillion streamers radially emanating from the center of the stage. The rain of petals and time lapse images of flowers in bloom continue the floral motif with its meditations on youth and fertility. At its core, “Hanagasaku taiyou abite” is a dance shot promotional video. The twirls and arm angles of the choreography evoke those flowers with their precision and clever formation. The PV and song recall the glory of the Michishige Sayumi led Morning Musume of 2013 and 2014- which gives us a real reason to cheer the group forward. But, inasmuch as the floral displays provoke thought, H!P only provides us with a short version and leaves the rest to our imagination. You can find “Hanagasaku taiyou abite”” on the freshly pressed “Hatachi no Morning Musume”.
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