The five girls of Kobushi Factory face their inner demons in their latest promotional video “Starts from now!”. Role playing spurned students, a track star, an art school girl, and a job seeking graduate, Hirose Ayaka and company start things with buckling under pressure only to eventually rise up and face their troubles directly. The inspirational idol pop sound of “Kore kara da!” already over won many fans (judging by the brief exposure I’ve seen online), and rightfully so: this is a great sounding song. The only real shame of the song is that the English title doesn’t preserve the cadence of the song’s title. There are probably a few ways to interpret the promotional video for Kobushi Factory’s latest single, “Kore kara da!” (given the English title “Starts from now!”). Being a hare’s breadth from spring, the inspirational message of getting up and starting again fits the season of newness. Of course, watchers of the group probably can’t help but associate this theme “restart” with the fortune’s of the group (having three members in the last half-year to scandals real and perceived). The cherry blossoms fall on the girls during their moments of doubts, and this small symbol starts an all out dash for the unseen finish line somewhere in the distance. The 5th release of Kobushi Factory, “Kore kara da! / Ashita Tenki ni naare” goes on sale March 28, 2018.
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