Kobushi Factory’s “Oh No The Torment (Oh No Ounou, Oh No 懊悩)” completes the promotional video cycle for the fabulous fivesome of the Hello! Projects. A thoroughly sound stage production, solo shots put the girls next to giant Kanji set pieces not dissimilar to a playful 60s variety set. Kobushi Factory seem set on showcasing their heavy vocals, and to a girl the group can put some real shake into its voice. The song about staying tough in the face of daily adolescent adversity seems to strike a chord with the girls as they deliver some great performances. Full of attitude and with a touch of funk, “Oh No The Torment” is a great track that will probably fuel Kobushi Factory as a mainstay in their setlist for the seasons to come. The seventh single from Kobushi Factory, “Oh No Ouno / Haru Urara”, goes on sale April 24, 2019.
Kobushi Factory (こぶしファクトリー; Magnolia Factory) is a Japanese pop group under Hello! Project, originally formed with eight members from Hello! Project Kenshuusei in early January 2015. In 2015 Kobushi Factory won a Newcomer Award at the 57th Japan Record Awards and were nominated for the Best Newcomer Award, which they subsequently won. Kobushi Factory is considered a successor to former Hello! Project unit Berryz Koubou and were given a name that was deliberated upon by Berryz Koubou leader Shimizu Saki and carried a similar naming to Berryz Koubou (Berryz Workshop). Their sister group is Tsubaki Factory. Kobushi Factory’s current lineup includes Hirose Ayaka (廣瀬彩海), Nomura Minami (野村みな美), Hamaura Ayano (浜浦彩乃), Wada Sakurako (和田桜子), and Inoue Rei (井上玲音).
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