The 20th anniversary of Hello! Project ushers in the latest iteration of a company wide “sub-group” in the form of the Hello! Project All Stars and their corresponding promotional video “YEAH YEAH YEAH”. H!P leader Wada Ayaka starts us off with a well-deserved spotlight as she takes her place in the initial formation. With 55 girls participating in this single, I can imagine how overwhelming this must be to some. I can see you drawn to the dance break of “YEAH YEAH YEAH” with the best of the girls getting some well-deserved spotlight. As is only fitting, this lead track from the upcoming triple A-side comes from the pen of Tsunku who imbibes the song with characteristic self-doubt that leads to enlightenment. “YEAH YEAH YEAH” is not the bombastic song that many were probably expecting with its walking tempo and meandering melodies that relish in taking modal left turns that delay the inevitable resolutions. As much as it’s a celebration of 20 years of H!P, “YEAH YEAH YEAH” is also the celebration of youth and a youthful mindset that Tsunku has been cultivating for the life of the project. “YEAH YEAH YEAH / Akogare no Stress-free / Hana, Takenawa no Toki” arrives in stores on September 26, 2018.
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