Back with the lead track from their 51st single release, AKB48 bring it back to the schoolyard with Ja-ba-ja. A lengthy intro introduces us the setting (high school) and the length senbatsu list. The band tunes up real quick and the music starts. The mid-tempo funk jam puts the horns in your face as the girls prepare for a springtime pep rally. This is AKB48, so their rally looks way better than anything my school ever put together. The camera follows the younger girls to the beach and the older girls on the slope, while the main narrative focuses the launch of a rocket filled with the cherry blossoms of the season amid the school clubs and (especially) the school marching band. The petals fall like confetti as the whole school grooves along to the beat. “Ja-ba-ja” paints a pastel party like it’s the new semester and everything old is new again. The 51st AKB48 single goes on sale March 14, 2018.
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