New PV Alert: 963 (kurumi) – NEW

High School Girls rap duo 963 (read: kurumi) come at us with a lazy summer promotional video timed to the release of their first album. In “NEW”, Pi-piru and Re-yuru keep a walking pace as they venture about time in their school uniforms and matching Nike. For the duration of PV, the video side scrolls from left to right like a multi-dimensional flow that gives the impression of several disparate scenes in the same view. I’m left with the feeling of those hot days of youth where everything is new and everything is worth exploring. 963 open the roll-top door of a storage unit, and the adventure of discovery really begins. The musical offering of “NEW” keeps a likewise emotion with low-key beat, magical keyboard sounds, and wispy chorus vocals. You can find “NEW” on 963’s self-titled album in stores now.



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About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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