This week in music 08.27.2014

This week’s featured releases come from AKB48 and Negipecia.

 

AKB48 – “Kokoro no Placard

akb48kokoronoplacard

It’s AKB election single time again kids. They had a pretty good one last year so I was kinda hoping this year wouldn’t be too bad, but then Watanabe Mayu won and the writing was on the wall. “Kokoro no Placard” is kinda like “Koisuru Fortune Cookie” but a heavily downgraded version. I don’t know, maybe it’s just me because plenty of people are making fan videos for this one too, so I guess they must like it and aren’t just trying to grab another 15 minutes of fame. As an outsider not caught up in the whirlwind of fan effort, all I see is an average song with the most obnoxious opening line ever. AKB finally broke the habit of releasing the same song every season but it looks like this is going to be their new gimmick, and who can blame them when everyone is falling over themselves to give them free publicity.

 

Negipecia – “Girl’s Life

negipeciagirlslife

When I heard that Negicco and Especia were teaming up to do a song together, I was pretty excited. Two idol groups that I like more than most collaborating on a song? What could possibly be better than that? Well as it turns out, them not collaborating and just doing their own singles is a lot better than “Girl’s Day” turned out to be. It’s hard to put into words how disappointing this song ended up being for me. It’s not even that’s it’s terrible, it’s just so unremarkable to the point where I can’t believe this is the outcome of two groups with very distinct musical styles coming together. I’m probably being very harsh here but that’s kinda what happens when you’re invested in something and it doesn’t meet you expectations. Maybe next time.

 

ALSO THIS WEEK:

Seishun Chronicle” by Bakusute Sotokanda Icchoume
Ashita He Stand Up!” by Happy Dance
Karen na Gasshoudan” by Hello Pro Kenshuusei
Paradigm” by Himekyun Fruit Can
Setsunatsu Diver” by Lovely Doll
Doro no Naka ni Saku Hana” by Mahoutenshi Iris
Kasabuta” by Party Rockets
Victory” by Palet
Senkou Rider” by Shooting Star Girls

 
There’s a decent amount of other stuff coming out this week. I don’t feel too strongly about most of it, but if I had to pick a couple to recommend then Himekyun Fruit Can and Shooting Star Girls would get the nod from me. Until next week.

 
If you missed any of the last few weeks’ worth of new music you can check out past editions of This Week in Music here.

 
What new music are you looking forward to this week? Leave a comment and let us know!

About NSK

New School Kaidan is a community-focused website for the Japanese idol industry international fan base. Between podcasts, broadcasts, events, and analytic articles, New School Kaidan aims to bring an understanding of idol culture to the masses.

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