Remember when the mere idea of an SKE48 rose everyone’s eyebrows? When the group was first formed, there were a multitude of predictions and criticism going against the group, thinking it was destined to be a half-assed attempt at capitalizing on AKB’s growing success. Seems pretty silly now, seeing how SKE48 has generated a huge following, now easily selling over 100k copies with every release. Well, more potential could be unleashed with SKE’s latest development: it was announced that SKE will be changing their label from Crown Records to Avex.
Avex is quite the monolith in the Japanese music industry, with countless sub-labels under their name for every genre of music, and distribute for many American artists as well. Amuro Namie, Hamasaki Ayumi, EXILE, SNSD, Koda Kumi and even Miley Cyrus are released under Avex in Japan. This presents a lot of intense promotional opportunities for SKE48.
We won’t know if this will directly affect SKE’s songs or PVs until we experience their next single, ‘Pareo no Emerald’, on July 27th. I’m hoping Avex will properly push SKE48 and financially back them up for quality releases while Akimoto is still able to reign over the creative side that keeps the quirky aspects of SKE that we know and love.