Recent Posts

New PV Alert: PassCode – ONE STEP BEYOND (short version)

You know the PassCode sound: intense instrumentals that blend hard-rock sounds with electro-dance blips and idol vocals with idol screams. The “escape the asylum” style promotional video for “ONE STEP BEYOND” finds the girls in bondage, tied to a decadently overgrown institution left to go wild. PassCode search the halls …

Read More »

New PV Alert: ROSARIO+CROSS – Nijiiro Shout

Dressed in white to set them apart from their promotional video backing band, ROSARIO+CROSS deliver another solid release. This time, the girls serve up the lead track from their first album release “Shout”. Filled with enthusiasm, ROSARIO+CROSS shout it from a rooftop that looks the perfect setting for your seifuku …

Read More »

New PV Alert: Q’ulle – DRY AI

The second Q’ulle single brings us a promotional video that leans cinematically in its stylings. Slower in tempo than the group’s debut release, “Don’t Stop“, “DRY AI” is also more emotionally wound than that previous single. Stylized lighting flush reds and yellows over the scenes of Manaka waxing introspectively at …

Read More »

The Fujii Rio termination

  Through a statement made this morning on the Hello! Project Official Website, it was revealed that UP-FRONT Agency terminated the contract of Kobushi Factory founding member and sub-leader Fujii Rio (18). Effectively immediately, Rio is no longer a member of neither Kobushi Factory nor Hello! Project. The statement made …

Read More »

New PV Alert: GANG PARADE – Beyond the Mountain

The first GANG PARADE single of the post-Kayima Saki era just hit the airwaves this morning, and there’s a lot to unpack. Visually, “Beyond the Mountain” is an exercise in monochromatic and disembodiment. In inky process renders all but the facial features and forearms of the members visible against the …

Read More »

New PV Alert: Koizumi Karen – Creamy Love You

Koizumi Karen? Well, she’s a new one to me. There’s something really winning about her and her indie release “Creamy Love You”. The promotional video doesn’t offer anything particularly fancy. The panda eats bamboo, Karen puts on her gear and dances on an attractive sidewalk, and Karen brings home the …

Read More »

New PV Alert: Color Pointe – Mahoroba kanrakugai

The delicate melodic twinkles heard throughout Color Pointe’s new promotional video call to mind Eastern melodies, and of course this is not by accident. With balletic movements the group brings Yunomi‘s latest composition to life. The group of dancers go en pointe under the haunting lantern lights to great effect. …

Read More »

New PV Alert: Ogura Yui – Platinum Passport

Sometimes, I feel like Ogura Yui is the cutest thing I’ve ever seen. Well, that’s basically every time I look at her. The cute factor is in full effect during this first person date with Yui. Intercut with the elaborate set-piece of her choreography, Yui takes you to a café, …

Read More »