New School Kaidan Japanese idol appreciation

Drawing from last year’s “i cAn Fly” album, Toricago show us a more intimate side of things with their emotional song “Hai (灰)”. The instrumentals, like most of what you’ll hear from Toricago, are guitar forward. In this instance, the group provide that swirling, gently overdriven guitar sound that’s backed …

The girls of Nagoya idol group TEAM SHACHI are working up to a new album, but have released the promotional video for their new song “Rock Away” to hold us over until its release. Looking a bit more rock than usual with streaked hair and rag doll clothes, TEAM SHACHI …

Doing things a little bit differently, Luce Twinkle Wink☆’s next release will be a DVD single entitled “Wonder Five”. To give us a taste of this release, the group recently released this short version promotional video that picks up as the girls are on the beachside. The sand is white, …

In preparation for their 15 year best album “Perfume The Best ‘P Cubed'”, A-chan, KASHIYUKI, and NOCCHI release the lyric PV for their new song “Nanananairo (ナナナナナイロ)”. Taking a cab around the night markets of Taiwan, the girls arrive at a food market. Soon the girls arrive at a river …

Working from the emotional side of the rock spectrum, SPARK SPEAKER release the promotional video to a track from their debut single “SAYONARA / Life is Beautiful”. I don’t blame you if you didn’t hear about their latest single: it was a limited release at the Tower Records Shinjuku store. …

Summertime rolls for Appare! Harajuku for their major debut release set for September 18, 2019. After 3 years of performances, King Records puts the girls on their roster and “Appare summer!! (あっぱれサマーっ! !)” on their rotation. We see the girls backed by high arched glass windows and surrounded by mylar …

For their third time out on the seas, the girls of STU48 present the upbeat and cheery “Daisuki na hito (大好きな人)”. The girls get together after school and head for the boat en masse. A dance shot in the ship’s hold gets supplemented with the girls above decks for sweeping …

Starting with a lonely shot of Chittiii at a bar high top, BiSH’s “MORE THAN LiKE” takes the split screen concept much further than I’ve ever seen in an idol promotional video. The girls get their own sliver of the screen, and as you might expect from this PV genre …

Back with some summer chill-out jams, MANON brings us her latest “AIR KISSING feat.KM&LEX”. There’s a distinct and delicate feel with the melodies of the song that’s echoed in the promotional video. It’s a hot summer night, and you just want to get out to the streets where things are …

Back with the 25th Single, SKE48 and center Furuhata Nao take us on a trip to Los Angeles for a location shot promotional video that drips so much summer that a bubble party breaks out. Using a few familiar spots (well, familiar if you’re from LA), SKE48’s “FRUSTRATION” start things …