Recent Posts

New PV Alert: 963 – Hoshi no Furumachi

From Fukuoka, the girls rap duo 963 (read: kurumi) come together for a new promotional video. “Hoshi no Furumachi” is a cover version of the Mika☆Rika song released in 2014. Jazzy arrangements float in the air like a lazy afternoon with the sun streaming through the midday curtains. The girls …

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New PV Alert: KissBee – Re☆universe

From their mini album “Imaginism”, KissBee present for your approval their final promotional video with leader Ootawa Sakura: “Re☆universe”. Graduating on April 6, Sakura has her KissBee girls deliver the emotionally charged song with a dance performance in the seats of a planetarium. The music swells and recedes like the …

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New PV Alert: Fujikawa Chiai – Laika

Former Maneki Kecak member Fujikawa Chiai preps for her debut album as a soloist with the spacey track “Laika”. Softly funky and adorned with Chiai’s powerful vocals, “Laika” lives up to its Fujinaga Ryutaro (Elements Garden) pedigree with syncopated guitars solid downbeats. The arrangement maintains integrity while making ample room …

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New PV Alert: YENA☆ – HAHAHA

The Akashi planetarium girls, YENA☆, produce a lyric PV for their 3rd single 2016’s “HAHAHA”. This being a lyric video, I don’t expect a whole lot from the visual offerings of the clip. I’m not sure which girls were in the group back in 2016, so likely “HAHAHA” is a …

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New PV Alert: THIS IS NATS – Busu tteiuna

The solo artist that goes by THIS IS NATS has a few words of encouragement for those of us who work hard to stay cute. For this foray into self-production, we get a few big beats to underscore THIS IS NATS’s mantra. Along the way, the video production gives us …

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New PV Alert: Kaede (Negicco) – Cloud nine

Working the melodic indie rock angle, Kaede from Negicco gets sun in her eyes with the new promotional video for “Cloud nine (クラウドナイン)”. Acoustic instruments ring with a natural echo, and a vintage guitar lead highlight the singer’s flat delivery (like it was an aesthetic). The overexposed frames fit the …

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New PV Alert: Lovely☆Doll – Soutaisei Seiron

[note: this is an abbreviated New PV Alert due to scheduling conflicts. “Soutaisei Seiron” will be updated to include the author’s thoughts at a later date] “Soutaisei Seiron” is included on the “Lovely Fighter”, the new album from Lovely☆Doll in stores on June 6, 2019.         ABOUT …

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New PV Alert: PassCode – PROJECTION

[note: this is an abbreviated New PV Alert due to scheduling conflicts. “PROJECTION” will be updated to include the author’s thoughts at a later date] “PROJECTION” is the lead track from the new PassCode album, “Clarity” available in stores now           About PassCode PassCode (nicknamed pasuko …

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New PV Alert: Oomori Seiko – JUSTadICE

“JUSTadICE” is an Oomori Seiko promotional video with not much Oomori Seiko. I haven’t watched the anime to verify this, but it looks to me that we are just watching the opening from “BLACK CLOVER” from which this song was taken. Naturally, I would have preferred Seiko over this OP …

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New PV Alert: BiSH – Tsuini shi

BiSH find themselves literally dead in the new promotional video from the “STiCKS” digital release and (later) the “CARROTS and STiCKS” album. The girls put on the camouflage and operate as military indoctrinated, gun wielding warriors. It’s a topsy-turvy post-apocalypse (?) that finds the BiSH girls (finally) dead. “Tsuini shi” …

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