Recent Posts

New PV Alert: Niji no Conquistador – Jump!

The second promotional video from Niji no Conquistador’s first triple A-side keeps the summer feeling alive with more footage from the group’s visit to Guam. The band arrangement of “Jump!” feels a bit refreshing with the instrumentals laying a groove without breaking into musical acrobatics. The strong chorus hook might …

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New PV Alert: Yurumerumo! – Eien no my boy

Yurumeru fan out like a pinwheel to start, perhaps resembling cogs of a machine or the cooling fan of a PC. The heavy synth sounds of percussive elements and bass click at just around 70 bpm, right near a resting pulse for most of us. This medical analogies are quite …

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New PV Alert: Oyasumi Hologram – empty page

The closer from last year’s “Three (…)” album receives a promotional video. Here you will find the girls on a nighttime beach with a pinpoint moon behind them. “empty page” is a slow burner of a song, with a hammering percussive triangle pounding time behind pianos and strings. In keeping …

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New PV Alert: Negicco – Ai wa Hikari

In the countryside, life moves at a different pace: more leisurely and relaxed like water flowing down a gently moving stream. Negicco attempt to give you a bit of that flavor with their latest promotional video “Ai wa Hikari”. Mind you, this song is not for the attention deficit crowd. …

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New PV Alert: Beboga! – 4moji Melody

Splitting their time between the poolside and the beach, Beboga! Liven up the summer with their idea of a promotional video for the warmer months. The cheesecake is kept to a minimum here (although you will find some bikini work if that’s what you want). Beboga! Takes advantage of a …

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New PV Alert: DEADLIFT LOLITA – Muscle Cocktail

Starting with spoken word that sounds like a cross between an inspirational tape and weightlifter’s manifesto, DEADLIFT LOLITA give you more of that “Muscle Cocktail” you’ve been craving. Ladybeard and Reika work out for a fair bit of the promotional video, showing you exactly what they’re singing about in the …

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New PV Alert: callme – One time

For their 5th single release, callme start an exercise in light. The girls swim under yellows wearing headphones as they are warmed to the sounds of the music. In contrast, performance shots are blue and cold; choreography executed with cool mathematical precision. That precision has become increasingly impressive, and I …

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