Recent Posts

New PV Alert: Yurumerumo! – Watashi e

I was beginning to wonder when You’ll Melt More! would release promotional videos for their tracks on their re-recorded “Best” album “Ongaku yo Maware!! Music Go Round – Yuru Best!”. The track featured today “Watashi e” pops up in the group’s 2015 release “YOU ARE THE WORLD”. Back then, Yurumerumo! …

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New PV Alert: YENA☆ – Issho ni, ne!

You like innovation don’t you? Well, the Akashi local idols YENA☆ bring a bit of innovation to their latest promotional video with the 360 VR “Issho ni, ne!”. The PV truly immerses the viewer into the world of YENA☆ in a few different set pieces of the girls mostly around …

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New PV Alert: Kobushi Factory – I must be …

Kobushi Factory open the promotional video cycle for their latest single with a midsummer treatise on being good girls and growing up. Tsunku, that father of all things Hello! provides another arrangement that eschews the traditional song format for something more akin to a free flowing chain of events. And …

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New PV Alert: Tokyo Rockets – SHA LA LA

Tokyo Rockets, the five-member idol unit from, well, Tokyo celebrate the release of a full-length album with new song its corresponding promotional video. “SHA LA LA” espouses itself with lots of religious symbolism filming much of its run time in what appears to be the apse of a church. Tokyo …

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New PV Alert: ONEPIXCEL – Sparkle

ONEPIXCEL return for their second major single “Sparkle” with a little bit of bounce and a little bit of slink. “Sparkle” comes with a bit more funk than we have seen from the three-piece idol unit. “Sparkle” plays with some dark and, I dare say, sexy grooves reflecting the girls’ …

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New PV Alert: Daidaidai – ZZarin

Did I hear you say you needed some electro-punk in your life? Well, look no further than Daidaidai, Osaka six-girl unit. The promotional video for “Zzarin” works up quite a frenzy with a quick tempo and metalesque guitar accents underscored with an insistent computer tone generator blipping my Commodore 64 …

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New PV Alert: GIRLFRIEND – Mangetsu no yorunara

Twice in two days, the New PV Alerts get an injection of Aimyon, with today’s flavor being the band cover version of “Mangetsu no yoru nara”. The four girls of GIRLFRIEND sit in the living room and take to their instruments. As we saw with their last cover version of …

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New PV Alert: hy4_4yh – Ningen kousaten gozen 10:40 AM

“HUMAN SCRAMBLE 10:40AM”, the new single from rap duo hy4_4yh (read: Hyper yo-yo) churns out its promotional video. Opening shots put the girls on a live stage excitedly introducing their new jam, and further shots keep the girls in live shots in a variety of locations and outfits. These shots …

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New PV Alert: Aimyon – Marigold

Aimyon makes her first appearance in the NSK New PV Alerts with her August 8, 2018 single “Marigold”. If you’re wondering why, Aimyon (not an idol) is here on my personal discretion as a female singer/songwriter loosely fitting the format. In her fifth single release, Aimyon starts in a darkened …

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New PV Alert: Nogizaka46 – Jikochuu de ikou!

Nogizaka46 come to us with their summer offering straight from the beaches of Vietnam. Vicariously, we can live live to the fullest with the Nogi girls as they dance on the beach, explore the day and night markets, and dance at ancient ruins. The colors of Vietnam and the performance …

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