Recent Posts

New PV Alert: miwa – Reboot

25 singles into her career and we finally get around to reviewing a promotional video from miwa. The singer guitarist dresses in black on the white stages of “Reboot” for a no nonsense performace. The stark monochrome of the visuals add to the “all business” feel of the PV. Shots …

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New PV Alert: Fluerette – Wasurenagusa

Starting with traditional instruments that pick up into bottom heavy shuffle, Fleurette adds visuals to their latest single “Wasurenagusa (勿忘草)”. The members look elegantly dressed in brightly colored dresses keyed to member colors. The emotional offering of the song is such that the girls barely have strength to look directly …

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New PV Alert: Akishibu Project – The First Summer

It’s been a while since we’ve seen Akishibu Project here at the New PV Alerts. Since last we saw them, the group has retooled its lineup retaining only one member from its major debut last year. A year later, we get the group’s second major single: “The First Summer”. In …

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New PV Alert: ≠ME – ≠ME

Stretching out the =LOVE franchise (not to mention your keyboard character set), today we get the first promotional video from ≠ME (“not equal me”). First announced on Fabruary 24, the group features a few girls with some idol experience and were especially picked to take their interpersonal relationships into account. …

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New PV Alert: WACK is BEAUTiFUL (this is love song)

Well, isn’t this nice. With Tokyo Idol Festival already here, the WACK roster has banded together for a special stage at SMILE GARDEN on August 4 (basically today) called “WACK presents DREAMLIGHTS in TIF”. All the groups will be there: BiSH, GANG PARADE, EMPiRE, and WAgg. For the event, we …

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New PV Alert: Hiragana Kamiyado – Reitou mikan

OK, prepared to get a slight bit confused. “Reito mikan (冷凍みかん)” is the first release from Hiragana Kamiyado, the sister group to Kamiyado (I guess we can refer to them Kanji Kamiyado?). The group is formed from the girls who were NOT selected to join Kamiyado from the audition for …

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New PV Alert: Tamura Meimi – Butai

Former ANGERME member Tamura Meimi is back with her 3rd single “Butai (舞台)”. You’re not finding anything near the veins of an alt-idol rock here with “Butai”. Instead, Spanish guitars and twisted melodies remind me of Shiina Ringo’s foray into similar territory. The sensual latinesque rhythms provide a supple background …

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New PV Alert: SUPER☆GiRLS – NIJI iro SKY / Jounetsu RUNNER

SUPER☆GiRLS – NIJI iro SKY SUPER☆GiRLS – Jounetsu RUNNER Another pair of SUPER☆GiRLS songs get a release this month with the Nagao Shiori centered “NIJI iro SKY (NIJI色SKY)” and the Sakabayashi Kana centered “Jounetsu RUNNER (情熱RUNNER)” “NIJI iro SKY” gets an attractive start from a set of matching school uniforms …

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New PV Alert: Yurumerumo! – Gachagaki

For their latest digital release, Yurumerumo! (You’ll Melt More!) run wild in the night air with “Gachagaki (ガチャガキ)”. Shot under cover of darkness and aged to look like analog tape, “Gachagaki” starts by giving us a pizza and beer rooftop party with the girls and proceeds to explain how the …

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New PV Alert: Kikkawa You – Akatsuki -yoake-

On her latest digital release “Akatsuki -yoake- (暁 -yoake-)”, takes the train way down to Miura Beach for an emotional trip. Strolling down the streets to the waterfront, Kikka skirts the waves in her elegant white dress and denim jacket with a expression like she’s remembering a secret from long …

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