New PV Alert: Tsubaki Factory – The dilemma of a girl who’s self-aware.

“Ishiki Takai Otome no Dilemma (The dilemma of a girl who’s self-aware, 意識高い乙女のジレンマ)” gets its air time with the released of a promotional video filled with the girls caught in moments of self-awareness. Dance shots of the group in their blue performance clothes in a white room with spherical balloons and vanishing track lighting are given the milk filter making the product look positively dream like. A motif of circular and spherical objects also hits pretty hard with the Ferris Wheel, soap bubbles, and clock faces all making their presence known. The items have no beginning and no end to drive home the dilemma part of the title. I’ve been saying for the past few days that “Ishiki Takai Otome no Dilemma” is the most artistically pleasing promotional video to come through the gates of Hello! Project in quite a while: they have a theme and they are sticking to it! With stiff competition from new groups (BEYOOOOOONDS) and older groups (ANGERME), we’ll see if the girls of Tsubaki Factory can continue to grip the fascination of the Haro! Wota very soon.

“Ishiki Takai Otome no Dilemma / Dakishimerarete Mitai (意識高い乙女のジレンマ/抱きしめられてみたい)”, the sixth release from Tsubaki Factory goes on sale January 15, 2020.





Tsubaki Factory promoting “Ishiki Takai Otome no Dilemma / Dakishimerarete Mitai”



Tsubaki Factory (つばきファクトリー; Camellia Factory) is a Japanese pop group under Hello! Project, originally formed with six members from Hello Pro Kenshuusei in late April 2015. On April 29, the group was announced through Japanese media, and confirmed through Hello! Project Station. The group made their first performance at the Hello Pro Kenshuusei Happyoukai 2015 ~Haru no Koukai Jitsuryoku Shindan Test~ on May 4. Tsubaki Factory released their major debut single on February 22, 2017. On November 16 that same year, Tsubaki Factory were also announced to have won a Newcomer Award from the 59th Japan Record Awards. At the ceremony on December 30, they were presented their award and were later announced as the winners of the Best Newcomer Award out of three other artists. Tsubaki Factory is the sister group of Kobushi Factory and are considered successors to Berryz Koubou due to the involvement of Berryz leader Shimizu Saki in their naming and their similar naming convention to Berryz Koubou (Berryz workshop). Tsubaki Factory’s current lineup includes Yamagishi Riko (山岸理子), Ogata Risa (小片リサ), Niinuma Kisora (新沼希空), Tanimoto Ami (谷本安美), Kishimoto Yumeno (岸本ゆめの), Asakura Kiki (浅倉樹々), Ono Mizuho (小野瑞歩), Onoda Saori (小野田紗栞), and Akiyama Mao (秋山眞緒).
More TSUBAKI FACTORY coverage from New School Kaidan


Limited Edition A (CD + DVD)

Limited Edition A (CD + DVD) | CDJapan | YesAsia

Limited Edition B (CD + DVD)

Limited Edition B (CD + DVD) | CDJapan | YesAsia

Regular A

Regular A | CDJapan | YesAsia

Regular B

Regular B | CDJapan | YesAsia

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About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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