“Fuwari, koi dokei (ふわり、恋時計, Softly, the clock of love)” gives us a second and final look at the new Tsubaki Factory single. In pastels and pale pinks, the girls dance with images of old-fashioned timepieces scattered like a motif. Styled thusly, the girls also appear to breath water as the special effects department CGI’s bubbles and goldfish on top of the images. In keeping with the soft themes of “Fuwari, koi dokei”, composer Hoshibe Sho gives us a steady, heart-rate paced beat and a soft and delicate melody that matches songwriter Izutsu Himi’s regretful heart song. But, what we’re going to remember with “Fuwari, koi dokei” is the lovely images of the girls in their softer looks and choreography accentuated with hairography (look at Mao’s hair flow!) and the clock-like arm motions that close out the chorus. I personally am a fan of how the arrangement ritards and resolves into a major key to give us a glimmer of happiness just on the other side of 12 o’clock. Tsubaki Factory’s fifth single “Sankaime no Date Shinwa / Fuwari, Koi Dokei” goes on sale February 27, 2019.
Tsubaki Factory (つばきファクトリー; Camellia Factory) is a Japanese pop group under Hello! Project, originally formed with six members from Hello Pro Kenshuusei in late April 2015. On April 29, the group was announced through Japanese media, and confirmed through Hello! Project Station. The group made their first performance at the Hello Pro Kenshuusei Happyoukai 2015 ~Haru no Koukai Jitsuryoku Shindan Test~ on May 4. Tsubaki Factory released their major debut single on February 22, 2017. On November 16 that same year, Tsubaki Factory were also announced to have won a Newcomer Award from the 59th Japan Record Awards. At the ceremony on December 30, they were presented their award and were later announced as the winners of the Best Newcomer Award out of three other artists. Tsubaki Factory is the sister group of Kobushi Factory and are considered successors to Berryz Koubou due to the involvement of Berryz leader Shimizu Saki in their naming and their similar naming convention to Berryz Koubou (Berryz workshop). Tsubaki Factory’s current lineup includes Yamagishi Riko (山岸理子), Ogata Risa (小片リサ), Niinuma Kisora (新沼希空), Tanimoto Ami (谷本安美), Kishimoto Yumeno (岸本ゆめの), Asakura Kiki (浅倉樹々), Ono Mizuho (小野瑞歩), Onoda Saori (小野田紗栞), and Akiyama Mao (秋山眞緒).
More TSUBAKI FACTORY coverage from New School Kaidan
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