Back to the funk with Tsubaki Factory. “Waratte”starts with a mean groove accented with horn riffs. That groove carries throughout song until it bursts into a relentlessly uplifting pop chorus. Pretty apt for a song called “Smile”, right? Tsubaki Factory play stone face throughout most of the promotional video. Playing in a pastel studio littered with geometric cut outs, the group take solo- and two-shots often entwined in arabesque expression. The goal here is to induce a smile: your smile. In achieving that goal, the girls play short skits which can only be called silly. Silly, but smile inducing. Thus completing the promotional videos for their second single, we can finally really wrap things up and say Tsubaki Factory’s “Shuukatsu Sensation / Waratte / Hana Moyou” touches down on July 26, 2017.
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