Icy looks and literal ice await you in Tsubaki Factory’s newest promotional video, “Low-Temperature Burn”. No, you’re not seeing things: Tsubaki Factory’s latest PV is in fact the “promotional video” to the “smart phone version” we saw earlier. This time, Hello! Project gives us the more traditional aspect ratio AND a full length video! The brown-on-brown of the outfits still look luxurious to me and are probably my favorite part of the PV. I’m also struck by the sharpness of the performance and the way in which the short capes accent the arm movements of the dance. The dynamism of “Shuukatsu Sensation” doesn’t look like a flash in the pan anymore; I might be ready to call Tsubaki Factory a great dance unit soon. The bridge section of “Teion Yakedo” features some interesting acoustic guitar work that flits between the left and right channels; we didn’t get to hear that in the short version released earlier. Tsubaki Factory’s third single, “Teion Yakedo / Shunrenka / I Need You ~Yozora no Kanransha”, defrosts in stores on February 21, 2018.
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