Tsubaki Factory begin the promotional cycle for their latest single “Date no Hi wa Nido Kurai Shower Shite Dekaketai / Junjou cm (centimeter)/ Konya Dake Ukaretakatta” with the promotional video for the second song on that tracklist. Alignment marks frame the upper and lower borders of the screen like we were looking through a camera lens. And, there the cameras make themselves known in tight shots on a manual focused lens barrel. Dance shot put Tsubaki Factory in the gridlike shadows of a window at sunset. Perhaps the shadows are artifice, but they add some interesting texture to the composition. “Junjou cm (centimeter)” presents the longing for that which lies just beyond the camera’s focus, and that focus is from the point of view of the subject. The repertoire of Tsubaki Factory should frame the arrangement of “Junjou cm” well: electro bass wobbles can’t disguise the pop of the song. The strings come in and Tsubaki Factory two and three shots close the shutter to the beat of the song. “Date no Hi wa Nido Kurai Shower Shite Dekaketai / Junjou cm (centimeter)/ Konya Dake Ukaretakatta” hits record stores on July 18, 2018.
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