The hip hop trio from LDH SudannaYuzuYully gets some time here on the New PV Alerts with their new digital single “LOOK AT ME NOW”. The music bounces along with a certain verve that oozes attitude while the MCs Sudanna and Yurino spit rhymes to the Asian inflected melodies. Although hip hop is not my world, I have admit a certain fascination with the sound of SudannaYuzuYully that’s kept this song on loop for the better part of an hour. The promotional video (we’re here to look at promotional videos!) gleams with pop art: blue filters color the images and the camera zooms into each scenes in a way that’s only possible with digital editing. Meanwhile, picture-in-picture shots give “LOOK AT ME NOW” a vintage 1986 look. “LOOK AT ME NOW” is available now at the digital retailers listed below.
SudannaYuzuYully (スダンナユズユリー, also known as SYY) is a Japanese dance-pop and hip-hop trio under the label rhythm zone and managed by LDH. SYY debuted with the single “OH BOY” on March 1, 2017 under the label rhythm zone. The unit is the second sub-unit of the groups E-girls and Happiness. It is composed by Happiness’ members Suda Anna (須田アンナ), YURINO née Suzuki Yurino (鈴木結莉乃), and E-girls’ member Takebe Yuzuna (武部柚那). The unit’s name is an portmanteau of the girls’ nicknames Sudanna (スダンナ), Yuzu (ユズ) and Yully (ユリー).
More SudannaYuzuYully coverage from New School Kaidan
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