Pimm’s released a promotional video for their second single today. “Life is a Game” updates the group’s sound from the pop heard in last year’s “WA!“. The result looks satisfactory with the hard driving sound of the song getting a tempered with strong melodies and a convincing rap section. The girls look stylish in their monochromatic gear (never underestimate the power of striped pants and fishnets). The backstage footage in the PVs prelude dissolves into a dance shot in a darkened studio lit with incandescent string lights and vertically oriented tube lights. With an modicum of luck, “Life is a Game” puts the group on the map. “Life is a Game / My Soul” will arrive at retailers on February 7, 2018.
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