Perfume gets my day started today with a new promotional video for the album track “Everyday”. Coming to us from the Perfum The Best “P Cubed” album, the girls float among the clouds on a round stage for a well-choreographed dance shot; that’s not new for the trio. Scenes of the girls ascending and reclining on air feel relaxed as the girls sing “you make me happy everyday”. I personally like how the song explodes into the mostly instrumental chorus for some cute synchronized moves done in a way that only Perfume can. You can find “Everyday” on Perfume’s upcoming best album due on September 18, 2019.
Perfume (パフューム Pafyūmu) is a Japanese pop girl group from Hiroshima Prefecture, Japan, consisting of Omoto Ayano (大本 彩乃, “Nocchi”), Kashino Yuka (樫野 有香, “KASHIYUKA”) and Nishiwaki Ayaka ( 西脇 綾香, “a-chan”). In 2000, original members Ayaka , Yuka , and Yuka Kawashima voluntarily formed the group inside young talent academy Actors School Hiroshima (ASH) run by TSS Production, a subsidiary of TSS-TV Co., Ltd., formerly called Shinhiroshima Telecasting. Because the members had the same Japanese kanji character for 香 (ka / kaori fragrance) in their given names, they named the group “Perfume” (香水 (kosui) in Japanese). The group has been signed with Amuse, Inc. since 2003 and with Universal Music Group since 2012. The group was formed in early 2000 inside the young talent academy Actors School Hiroshima and debuted with their first Hiroshima-local single “Omajinai Perori” released on March 21, 2002. A year later they moved to Tokyo, started to work with Capsule’s producer Yasutaka Nakata. In 2012 the group announced that they had signed a global contract with Universal Music Group, and that they expected to expand their horizons and “go global.”
More PERFUME coverage from New School Kaidan
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