New PV Alert: Morning Musume。’17 – BRAND NEW MORNING


The lead promotional video for the 63rd Morning Musume release finally climbs the horizon. “BRAND NEW MORNING” looks and feels like a declaration of sorts. The girls wear military inspired red with double-breasted buttons and fringed epaulettes. Fukumura Mizuki leads new girls Kaga Kaede and Yokoyama Reina on a march through the idol warring period with affirmations like “We go down but we come up again” and “Don’t hate. Spread love”. Much like how “Help Me!” filled itself with phoenix imagery, Morning Musume reaffirms their place and their intention to continue to rise. Interestingly, the group also makes itself synonymous with Japan with their Brand New Morning and Rising Sun metaphors. Musically, “Brand New Morning” synth-pop has more urgency in it. Certainly one can hear the military inspiration with the song’s chant and melodic theme running through the song like a cadence. To use more modern linguistic terms, the song is hype. “Brand New Morning/Jealousy Jealousy” goes on sale March 8, 2017.

Buy Morning Musume ’17’s “BRAND NEW MORNING / Jealousy Jealousy“!

Limited A

Limited A CD+DVD
Amazon.jp | CDJapan | YesAsia

Limited B

Limited B CD+DVD
Amazon.jp | CDJapan | YesAsia

Regular A

Regular A
Amazon.jp | CDJapan | YesAsia

Regular B

Regular B
Amazon.jp | CDJapan | YesAsia

~theNumber244~
SP Edition

SP Edition CD+DVD
Amazon.jp | CDJapan | YesAsia


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MORNING MUSUME Official Links
Web Site | Blog 9 10/11 12 13| Twitter | YouTube | Facebook | Google+ | iTunes

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About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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2 comments

  1. I really loved it! At first I felt this song kind of weird, this isn’t a regular rithm in Morning Musume, but when I heard the complete song, I really feld inspired with the great message in its lyrics and the war-tipe music. Now, it’s my favorite song, and I get fire up everytime I see this MV in full volume !!

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