“Umibe nite (海辺にて)”, Maison book girl’s promotional video release from their upcoming album presents a softer side of the group known for their obtuse arrangements and off-kilter time signatures. Performance outfits in white look suprisingly conventional for idols, but dramatic shots brings the inky colors I associate with the group. “Umibe nite” builds a motif of artistic creation with images of the girls engrossed in oil paints, at the piano keyboard, and nose-in on a thick tome. A ghastly apparition appears before the girls; is it a muse or a wraith? Well, I know it freaks me out. Maison book girl’s Umi to Uchu no Kodomotachi is available in stores now.
Maison book girl is a Japanese idol group formed in 2014 by former BiS member Koshouji Megumi and produced by Sakurai Kenta. The group aims to bring a unique, unparalleled worldview and avant-garde musicality to the idol world. Maison book girl had their United Kingdom debut on 2017 with the label Read The Air Records. On May 2018, they had their first United Kingdom tour with 4 performances. Their name is sometimes abbreviated as Bukuga (ブクガ) or MBG. Maison book girl’s current lineup includes members Yagawa Aoi (矢川葵), Inoue Yui (井上唯), Wada Rin (和田輪), and Koshoji Megumi (コショージメグミ).
More MAISON BOOK GIRL coverage from New School Kaidan
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