New PV Alert: =LOVE – Niji no moto

Turning things to a more dramatic corner, =LOVE split time between the seifuku and the stylish dress for their coupling track promotional video “Niji no moto (虹の素)”. Starting on the rainy rooftops, the song highlights the strained relationship between members Sasaki Maika and Noguchi Iori as they dance around each other’s secrets. “Niji no moto” is beautifully shot with color drained landscapes that reverberate with the emotional distance between the two leads. I just love how the saturated night scenes contrast with the bleak rooftop of the school campus. And there are questions to be asked here: what are those two girls doing in the city at night dolled up so stylishly? Of course the emotion is heightened to an unbearable level; emotion is exactly the feel of the promotional video! You can find “Niji no moto” on “Sagase diamond lily”, the fifth single from Sashihara Rino’s =LOVE, hit the stores on April 24, 2019.





=LOVE promoting “Sagase diamond lily”



=LOVE (イコールラブ, equal love) is a Japanese idol group formed in 2017. It is produced by Sashihara Rino (HKT48, AKB48) in collaboration with Yoyogi Animation Academy. They are signed to Yoyogi Animation Academy and release their music under the Sacra Music label. They released their major first single =LOVE on September 6, 2017. =LOVE currently includes members Otani Emiri (大谷 映美里), Oba Hana (大場 花菜), Otoshima Risa (音嶋 莉沙), Saito Kirara (齋藤 樹愛羅), Saito Nagisa (齊藤 なぎさ), Sasaki Maika (佐々木 舞香), Satake Nonno (佐竹 のん乃), Takamatsu Hitomi (髙松 瞳), Takiwaki Shoko (瀧脇 笙古), Noguchi Iori (野口 衣織), Morohashi Sana (諸橋 沙夏), and Yamamoto Anna (山本 杏奈).
More =LOVE coverage from New School Kaidan


Buy =LOVE’s “Sagase diamond lily

Type A (CD + DVD)

Type A (CD + DVD) | CDJapan | YesAsia

Type B (CD + DVD)

Type B (CD + DVD) | CDJapan | YesAsia


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About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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