New PV Alert: Happippi – Datou! Shogyoumujou


The festival music idol group is back with a coupling track promotional video. Actually, I think I like “Datou! Shogyoumujou” more than its a-side track “Happi Kite Happippi”. The song is less inflected with traditional instruments, but I think it’s a stronger song. You can also see that as a coupling track the budget for the PV looks much less than “Happi Kite Happippi”. Not that it matters to me: the cyclorama dance shot intercuts with enough solo shots and contains enough (too many?) transition effects to keep my attention deficit from wandering too far. Happippi also sing this song like they mean it. Great performances all around! “Datou! Shogyoumujou” is not the festival music you might have been expecting, but it is a damn fine song!. You can buy the debut release from Happippi on November 22.

Buy Happippi’s “Happi Kite Happippi”!

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Amazon.jp | CDJapan

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Amazon.jp | CDJapan

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Amazon.jp | CDJapan

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Happippi Official Links
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About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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