New PV Alert: Happiness – Chao Chao

New LDH music from Happiness hit the airwaves today. “Chao Chao” put the girls in a trap influenced hard hip hop track perfect for their particular set of talent. Filming in the ornate stairways and railways of Los Angeles’s historic Bradbury Building (Blade Runner, 500 Days of Summer, etc.) and Santa Monica’s Pacific Park, Happiness make the West Coast look a bit sexier than I remember. The transition from black&white to color about midway through the PV comes at a great time: it’s a bit of a waste to film in the Bradbury building only to lose the gorgeous wood and black metal interior. The color serves the girls well in Santa Monica where the candy colored rides of the Pier’s amusement park wouldn’t be well served in a desaturated rendering. I know, we have a set of gorgeously talented girls on video and I’m rambling on about hardwood interiors and orange colored roller coaster. Whatever the reasons may be, I found myself really enjoying my listen through of “Chao Chao”. You can get your own copy of Happiness’s 13th single when it hits store shelves on September 11, 2019.

 

 

 

 

Happiness promoting “Chao Chao”

 

ABOUT HAPPINESS

Happiness is a Japanese pop vocal and dance group formed by LDH in 2008 and signed to Rhythm Zone and part of the E.G. Family. The group was formed in 2008 and released an indie DVD single, titled “Happy Talk”, in 2009. They made their major debut with the single “Kiss Me” on February 9, 2011. Happiness’s current lineup includes Nagatomo Sayaka (長友 さやか, “SAYAKA”), Dobashi Kaede (土橋 楓, “Kaede”), Fujii Karen (藤井 夏恋), Ariiso Miyuu (有磯 実結, “MIYUU”) (Leader), Suzuki Yurino (鈴木 結莉乃, “YURINO”), Suda Anna (須田 アンナ), and Kawamoto Ruri (川本 璃)
More HAPPINESS coverage from New School Kaidan



 

Buy Happiness’s “Chao Chao

Limited Edition (CD + DVD)

Limited Edition (CD + DVD)
Amazon.jp | CDJapan | YesAsia

Single, maxi

Single, maxi
Amazon.jp | CDJapan | YesAsia


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Happiness Official Links
Web Site | Blog | Twitter | YouTube | Instagram | iTunes



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About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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