FES☆TIVE bring their enthusiasm to the club for their latest video clip, “Yamatonadeshiko Sunrise”. The festival inflected melodies of the group get a churning guitar background and a four-beat rhythm that’s equal parts dance and dance rock. Either way, “Yamatonadeshiko Sunrise” is an infectious mix that should send you, the idol listener, in search for your King Blades. The set provide plenty of interesting locations for the girls of FES☆TIVE to work their appeal. Colorful and filled with reflective surfaces and gold detail, this is the look of a club that probably wouldn’t let me into near their velvet rope. Wherever they are, it looks like a lot more fun than the couch from which I’m writing this New PV Alert. So, gear up for the idol version of festival music, and get on board with FES☆TIVE already! “Yamatonadeshiko Sunrise” will hit the record stores on May 23, 2018.
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