More promotional videos make their way out the the EMPiRE camp with “MAD LOVE”. Featured on “THE EMPiRE STRiKE START!!”, “MAD LOVE” offers the commercially viable mix of edgy sounds with sweeping strings underneath the manicured guitars. Without talking too much about my personal baggage, the song does sink its hooks into the meat with a repetitive chorus and cool mix of electronics and atmospheric guitars. The promotional video itself presents compilation shots of the group in these, its early days. Seeing the girls out of uniform and off-the-cuff is always refreshing, and “MAD LOVE” definitely builds affection for this latest WACK x AVEX group. But, perhaps it’s a little too early to wax nostalgic for EMPiRE don’t you think? EMPiRE’s “THE EMPiRE STRiKES START!!” gets an official release on April 11, 2018, but as of now, the prerelease version on iTunes is only 300 yen.



EMPiRE profile image

More EMPiRE coverage from New School Kaidan



Casette + DVD

Cassette + DVD | CDJapan | YesAsia


Cassette | CDJapan | YesAsia

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EMPiRE Official Links
Web Site | Blog | Twitter | YouTube | Soundcloud | iTunes


About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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