More promotional videos make their way out the the EMPiRE camp with “MAD LOVE”. Featured on “THE EMPiRE STRiKE START!!”, “MAD LOVE” offers the commercially viable mix of edgy sounds with sweeping strings underneath the manicured guitars. Without talking too much about my personal baggage, the song does sink its hooks into the meat with a repetitive chorus and cool mix of electronics and atmospheric guitars. The promotional video itself presents compilation shots of the group in these, its early days. Seeing the girls out of uniform and off-the-cuff is always refreshing, and “MAD LOVE” definitely builds affection for this latest WACK x AVEX group. But, perhaps it’s a little too early to wax nostalgic for EMPiRE don’t you think? EMPiRE’s “THE EMPiRE STRiKES START!!” gets an official release on April 11, 2018, but as of now, the prerelease version on iTunes is only 300 yen.
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