The 22nd single from E-girls fills its promotional video with fantastical drama and even more fantastical images. With surreal sets like Alice’s rabbit hole, the girls sing a gently modulating downward spiraling melody that takes off into a string heightened pop chorus. The members seem locked in their own personal prisons of both desire and pain, the two sensations rowing downstream together. An E-girls PV wouldn’t fit without a proper dance shot, so we are also treated to an impossibly reflective black mirror of a dance floor crowned with more balloons than a high school prom at the local Hilton ballroom. This short version doesn’t quite give enough of the release to give a complete picture, but the fairy tales are off to a good beginning. You’ll find “Pain, pain” at your local music dispensary on February 28, 2018.
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