Starting with a lonely shot of Chittiii at a bar high top, BiSH’s “MORE THAN LiKE” takes the split screen concept much further than I’ve ever seen in an idol promotional video. The girls get their own sliver of the screen, and as you might expect from this PV genre the girls throw objects from slice to another. But then, the girls start to jump into each other’s screen maintaining continuity and sometimes even camera position. The girls look connected even though we are looking at separate scenes. By the end, BiSH reassembles in their CARROTS and STiCKS outfits for a brief dance shot; but it’s really not the focus of the PV. Meanwhile, the musical offering of “MORE THAN LiKE” plays like a more melodic version of the pop punk. The song is not as caustic as some of the album track offerings the BiSH has served up on the video screen, and I really like it! If you know me, then you know that I adore the sounds of the girls taking their deep breathes before lines; we get plenty of that here with “MORE THAN LiKE”. You can find “MORE THAN LiKE” on BiSH’s “CARROTS and STiCKS” available in stores on July 3, 2019.

BiSH promoting “CARROTS and STiCKS”

BiSH (“Bish” ビッシュ), also known as Brand-new idol SHiT (Shinsei Kuso Idol, 新生クソアイドル), is a Japanese idol group that was founded in 2015 by their manager Watanabe Junnosuke. The group was conceived as a successor to BiS, whose first incarnation had disbanded the previous year but have since developed their own identity. In January 2015, Watanabe Junnosuke announced his plans to restart BiS and opened auditions to find members. In March, Yukako Love Deluxe, Cent Chihiro Chittiii, Hug Me, Momoko Gumi Company and Aina The End were announced as members of BiSH. The members’ faces were obscured with black contact lenses and could not be revealed until they each attained 4,444 followers on Twitter. On May 5th, 2016 BiSH released their major debut single, DEADMAN, on Avex Trax. BiSH’s current lineup includes members CENTCHiHiRO CHiTTiii (セントチヒロ・チッチ), AiNA THE END (アイナ・ジ・エンド), MOMOKO GUMi COMPANY (モモコグミカンパニー), HASHiYASUME ATSUKO (ハシヤスメ・アツコ), LiNGLiNG (リンリン), and AYUNi D (アユニ・D).
More BiSH coverage from New School Kaidan


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About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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