New PV Alert: 22/7 – Shampoo no nioi ga shita

[Note: This promotional video is currently blocked in North America]

The school idol / virtual idol booms keep coming with the latest promotional video from 22/7 (Nanabun no Nijyuuni). The Akimoto Yasushi (AKB48) project to bring you dimension-crossing idols have their second single “Shampoo no nioi ga shita” due in less than a month. If you expected some film of Amaki Sally, well you’ll have to go elsewhere since “Shampoo no nioi ga shita” is an animated length of film. Some really nice looking zooming and scaling is at play as the 22/7 girls transform winter into spring and back into winter during the course of the PV. If you give the song a chance, you’ll be treated to a year’s worth of memories set around the school as the seasons are gorgeously (and conspicuously) animated. Meanwhile, the melodies play out in sextuplet rhythms over an orchestral backed accompaniment. Owing partly to the animation and partly to the arpeggiating pianos, there is more than a bit of magic in “Shampoo no nioi ga shita. In fact there is enough magic to melt the snow and bloom the pale pink petals of the old tree in the courtyard. You can buy 22/7’s sophomore single in stores on April 11, 2018.



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Buy 22/7’s “Shampoo no nioi ga shita

Limited A (CD + DVD)

Limited A (CD + DVD) | CDJapan | YesAsia

Limited B (CD + DVD)

Limited B (CD + DVD) | CDJapan | YesAsia

Single, Maxi

Single, Maxi | CDJapan | YesAsia

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22/7 Official Links
Web Site | Blog | Twitter | YouTube | iTunes


About Number244

Contributor to New School Kaidan, idol fan TheNumber244 gets tickled mainly by Hello! Project. A former musician and full-time nerd, he calls Los Angeles his home. TheNumber244 is waiting for the day someone calls him "senpai".

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