‘Koi ni Booing Boo’: Kinda Sloppy

Since Smileage’s major debut, I’ve been following every release and it’s been somewhat of a rollercoaster. ‘Yumemiru Fifteen’ was strong entry, but then it was followed by a lazily put-together ‘Gambaranakutemo Eenende!’. Then it was followed by the obscurely loud ‘Onaji Jikyuu de Hataraku Tomodachi no Bijin Mama’ which threw me for a loop, and then came ‘Shortcut’— my personal favorite among their major releases. And now there is ‘Koi ni Booing Boo!’.

In the past NSK podcast and recent discussion, Tron had said this was their worst single and his personal biggest disappointment of 2011 so far. While I wouldn’t go as far as to say that, this does remind me of ‘Gambaranakutemo Eenende’, a single I didn’t care for, and I’m finding it hard to care about this one as well.

It does seem to be a wide step back from ‘Shortcut’, a song that I felt was developed and well-constructed. ‘Koi ni Booing Boo!’ seems like a project where everyone got so excited by the concept of pigs that they figured they could slack on the song. I like the verses, but the boring chorus and the incessant “BOO!”s keep me from wanting to revisit it.

I don’t consider this weakest song, but the costumes are definitely the most lackluster that have come out of Smileage. The fabric looks really cheap, and the randomly placed embellishments do not help.

The concept for the PV is not bad. The 3D comic book-like letters overlaying the video in the intro and the use of words and speech bubbles as props throughout the PV are actually fun to look at; sadly, the execution goes downhill from there. I’m usually an advocate of integrating 2D animation in a live setting, but everything seems to fall flat. None of the animations really increase the enjoyment of the video, and actually hurt it in the long run because they’re more distracting than anything else.

Not only are the “BOO!”s inescapable in the song, but you’re visually assaulted with them throughout the entire PV as well. And someone please explain to me what’s going on in the video at 3:15, and what that has to do with anything. Just because there’s an absurd premise doesn’t mean anything goes. And don’t even ask about the “animated” pig that has so many appearances you could almost call it the fifth member of Smileage. The pig is such a miserable creation that they couldn’t even bother to draw its bottom half, making it a floating head with two arms.

It’s getting to the point where I’m at terms with being 50/50 about Smileage. This single doesn’t deter me from the group; rather, I’m just counting on their next one to be better.

SONG

PV

‘Koi ni Booing Boo’
Smileage
Releases April 27th, 2011

Dae

About Dae Lee

-Dae, aka Mizu -Writer, broadcaster, and podcaster on New School Kaidan

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4 comments

  1. I totally agree with you on all points especially the random appearance of that pig! It made me not like the music video =(. Overall I say its a pretty typical idol song and I kind of like it, but nothing outstanding. Nice review, keep up the good work.

  2. First, let me say that I came into this with my expectations about as low as they could be due to what I’d seen in the promotional images, CD covers, etc.

    I guess the overall feeling I get from watching the video is that of boredom. I don’t love it and I don’t really hate it either, it’s completely forgettable actually. The song doesn’t really have any hooks and the video is so random that it’s hard to follow much of what is happening.

    Well there’s always the next single I guess.

  3. There are too many quick shots transitioning from group shot to up close. The shots in which they were actually dancing are so disjointed that I couldn’t even tell if choreography was any good. The comic book graphics don’t help either. The entire video is reminiscent of an 80’s pop art music video. I like pop art, but not to this extent.

  4. I can’t even watch it. So weird.

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