Idol Digest – Nogizakatte, Doko? #09 (11.27.2011)

11.27.2011 Nogizakatte, Doko? #09 [Link]

Okay, quick catch-up for those of us who haven’t been following along for the past eight weeks. “Nogizakatte, Doko?” is the television show of AKB48’s rival group Nogizaka46. The show is hosted by the comedic duo Bananaman as well as whoever happens to be their guest that week. It is very much a variety show with the girls having to undertake various challenges such as acting, sports and surprise bag checks. Being both a fairly new group and new show we’re still in the process of learning who everyone is, so it’s the perfect time for you all to jump on.

Everyone up to speed now? Okay, let’s jump into this week’s episode.


This week’s episode starts out with a “Fashion Check” which in simple terms is basically a fashion contest between thirteen of the members. The contest is judged by the editor of fashion magazine SEDA who gives her expert opinion on how fashionable each girls’ outfit is. She then gives each girl a score out of 100 with the highest scorer being the winner.

As I’ve already mentioned, thirteen girls took part in this segment. However, I’m not going to be commenting on each and every one of them and that is for a number of reasons. The main reason being that I have absolutely no idea how to talk about women’s fashion but I also doubt any of you would actually want to read thirteen individual impressions about women’s fashion. Don’t worry though, I have prepared a nice collage of all of the girls in their outfits that you can find at the end of this article. With that said, here are three of my personal favourites:


First up we have Nishino Nanase sporting a poncho in the style of a duffle coat which I thought was incredibly odd when I first saw it. However I do have to say that I absolutely love her red side bow. More side bows on idols, who’s with me? Anyway, the editor of SEDA really liked this outfit and went as far as to call Nishino a “fashion leader” and scored her 95/100 points. I’m not entirely sure I agree with that rating but I’m a guy so what do I know.


Next up we have one of the more well know members; lkoma Rina. She’s a bit of tomboy by nature so the fact that she chose a blazer and rolled up trousers shouldn’t come as much of a surprise. I honestly don’t think any other girl could pull this off but Ikoma just owns it and shows that you don’t have to be limited to skirts and dresses. Our judge also seemed to like Ikoma’s outfit and scored it 85/100, a very respectable score indeed.


Finally we have my favourite Nogizaka girl; Shiraishi Mai. She decided to go with a flowery one piece with a sweater over the top. The look is then rounded out with some thick-rimmed glasses that I personally don’t care for but I can overlook it for Mai. 80/100 was the verdict and while I wish it was higher I can totally see why it was scored that way.


With my three favourites out of the way I suppose it’s time to talk about poor Sakurai Reika. I just knew this wasn’t going to go well as soon as I saw her outfit. Surprisingly enough the judge actually agreed with me although I think it was a bit harsh calling it something that an old lady would wear. A score of 40/100 was the order of the day and I can’t say that’s an unfair score for a rather basic and uninteresting outfit. Better luck next time Reika.


The second part of the show is a Dance Skill Check. The members are given a dance routine during practice that they have to learn, the girls who perform the best in practice get to perform the dance on the show. We see footage of different groups of members practising the dance and it becomes apparent just how much talent and potential is there. Nogizaka46 looks like a real contender to AKB48 and I can’t wait to see how it plays out down the road.


Seven girls are selected to perform the dance routine on the show. I have no idea what song it was that they were dancing to but I wasn’t a fan. Seems like they could have picked something else and it would have been just as good. The group gave a very strong performance with lots of hip thrusting and shoulder shaking that if I’m being honest seemed a bit excessive. I suppose it did match the style of music they were dancing to but it just didn’t appeal to me as a fan. It was something that I’d expect from a Kpop group, not a group of young idols.

So there you have it, Nogizakatte, Doko? #09. Please do check out the episode if it sounds interesting to you and give these girls the exposure that they deserve. Here’s a list of everyone who appeared this week as well as the collage I made of all the outfits for you to enjoy:

Members Featured (Fashion Check):

Inoue Sayuri
Miyazawa Seira
Fukagawa Mai
Sakurai Reika
Hashimoto Nanami
Nakada Kana
Iwase Yumiko
Ikoma Rina
Wakatsuki Yumi
Nishino Nanase
Takayama Kazumi
Shiraishi Mai
Ito Marika

Members Featured (Dance Skill Check):

Inoue Sayuri
Ikoma Rina
Ikuta Erika
Kawamura Mahiro
Saito Asuka
Sakurai Reika
Nakada Kana

About NSK

New School Kaidan is a community-focused website for the Japanese idol industry international fan base. Between podcasts, broadcasts, events, and analytic articles, New School Kaidan aims to bring an understanding of idol culture to the masses.

Check Also

The Chase And Yoshi Show Episode 3

Chase breaks down his trip to Japan, Yoshi talks about some games that he has …