When one thinks of idol groups under UFA, Hello! Project is usually the one that draws the most attention. What most people don’t realize is that there are in fact many idols that fall under the Up-Front Group umbrella. Today we are going to take a look at an idol group named StylipS. A group that I’m pretty sure 90% of people who visit this site have never heard of. Though I don’t blame you, Up-Front tends to be pretty terrible when it comes to pushing their own acts.
StylipS consists of 4 girls that are signed under HAPPY!STYLE which is a sub-division of Up-Front Style ( One of the many sub groups under Up-Front inc.) while UFA tends to focus more on the entertainment side of the idol world. UFS caters more towards the otaku culture as most of the girls signed under UFS are seiyuu idols. Probably the most recognizable member of StylipS for H!P fans would Noto Arisa. The former H!P Egg Leader turned talento is the one girl that I always rooted for to make it big while she was in Eggs. She always caught my eye during H!P concerts and was a pretty popular member in Gatas Brilhantes H.P (H!P indoor soccer team).
Now comes everyone’s favorite idol duo, YuiKaori! What? Never heard of them? Yea I’m not surprised. YuiKaori is composed of Ogura Yui and Ishihara Kaori, with Yui being my favorite member of the two as well as my favorite member of StylipS. She is probably most famous for her role as the motion capture model for the Hatsune Miku PSP game “Project Diva”. I tend to not talk much about about this group because….well recently they just haven’t put out a lot stuff. Their last single prior to their March release was from April of 2011. I really enjoy this duo a lot and I hope to hear more from them in the near future. For now though, we can all enjoy their latest single Kimi no Yell.
Rounding out the group is Matsunaga Maho. By far the member that sticks out the most to me. She reminds me of Matsui Jurina; someone who looks older then they really are. Apparently she is amazing at English, which makes her that much more appealing to western fans who enjoy seeing their favorite idol speak their native tongue.
What really got me interested in this group was their latest single “Miracle Rush” which is the opening theme song to the new Saki anime. The single itself is your typical high energy idol song that caters towards fans who enjoy more traditional sounding idol music. I personally find it interesting that the PV itself seems to be of a higher production quality compared to most UFA PVs that are put out nowadays. The StylipS PV has a straightforward theme throughout the whole song, though some would say it tends to be on the corny side. I’m okay with this though as it doesn’t leave me confused like most H!P PVs where they tend to either be all over the place or take a very static approach.
Overall I was pleasantly surprised by this release and I hope to see more from this group. The only setback I see from them getting more exposure is that with them being a seiyuu idol group, it really limits them from what singles they can release since typically these sort of idol groups tend to only make music for anime openings and endings. Coupled with the fact that variety shows rarely showcase seiyuu idols, content from these girls is going to be extremely hard to find. Nevertheless I look forward to any new releases from this group in the future, and I hope you take some time out of your busy AKS fandom and give these girls a chance.